Wine Tourism in Greece: vision or reality?
Wine tourism, is a unique concept that marks a different form of tourism away from the classic sea, sun, sand and sex quadrangle. The focus here are the the vineyards, visits to wineries, exploring of the winescape and wine festivals (well without putting into a corner the classic 4S's as already mentioned). Such type of tourism is particularly developed in several wine regions around the world. Tuscany and Napa Valley in California are leading the way, with the latter celebrating 3.3 million visitors and hotel guest spending at least USD 389 per night.
In Greece though where do we actually stand? Well it seems that there is at last some positive action indicating that maybe something is finally changing to a rather neutral wine tourism past.
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